The stamp of Neo-Y2K digital artists can be seen in the trailer for Aurora Memoria In addition, the revival of futuristic web design can be seen at sites like DOSSWORLD.” There even was a Matrix-inspired fashion show a few years back incorporating Y2K looks and motifs.
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“The record label PC Music, particularly SOPHIE & QT, seems very inspired by the bouncy, blippy sounds of Y2K-era pop music. “It’s interesting right now to look at ridiculous imagery and concepts, the excessively blobby electronics, or predictions of endless prosperity,” Collins says. Is the Y2K aesthetic set to return?Īlthough it was short-lived, the Y2K aesthetic could be on its way back, as fans in the online creative community rediscover the appeal of the time period – now, with even fewer limitations on the design goals of the time. The media of the 20th century had always conceived of the year 2000 as “the future”, and now the future had arrived. The “frontier days” of the 90s internet were over, and there was no knowing how far digital advancement into the mainstream could go. Photograph: Barry Batchelor/PAĬouple this sense of prosperity with a new wave of fashionable, new consumer-friendly devices, computers and digital spaces, and all kinds of creative cultural expression became possible. Victoria Beckham performing in Birmingham, August 2000. Inspired by the way vaporwave summons a time period by sourcing specific materials, Collins says: “I realised that the late 1990s and early 2000s hadn’t been explored or researched in the vaporwave scene as much as prior eras.”
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He’s even begun seeking donations to enable him to divert even more of his focus to studying Y2K designs.Ī robust music and digital art movement known as “ vaporwave” examines the aesthetics of mid to late-1990s desktop software and the early web from the perspective of a generation barely old enough to remember them. The architect Evan Collins, 26, has undertaken a fascinating curation of this era, which includes heading up the Facebook community and hosting a massive gallery of potentially qualifying images. It’s definitely nostalgic, but participation actively aims beyond simple “remember this?” memes – the goal is to discuss and define, through aesthetics, a sense of the values of the time. Today, the Y2K aesthetic has thousands of fans on Facebook, thousands more on Tumblr, and a dedicatedcommunity that shares images, songs, screencaps and other types of content that recalls the period. With my platform-heeled silver sneakers, frosted glitter barrettes and matching inflatable chair and ottoman, I felt ready to surf the fiber-optic superhighway towards a future where tech was no longer a rare and musty occupation, but a clean, newly made paradise.Ī decade and a half later, that time lives on.
Now, brightly coloured iMacs were seemingly sprouting up in every other home, user-friendly identikit Gateway PCs being bundled off to universities. Just a few years earlier I’d been the only one of my friends to have the internet. I graduated from high school in 1999, entering the supposed world of adults at the same time affordable hardware and software exploded into the homes of everyone I knew. Apple CEO Steve Jobs holds up a CD of Britney Spears at a developer conference in May 2000.
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